➜ Role: Branded Content & Design Lead at Stareable, the premier independent TV and web series festival in America

➜ I worked up to this position from Visual Designer, then a marketing role).

➜ Secured a branded content deal with Dell Technologies and NVIDIA to develop and create a short-form series, Creator School.

➜ Collaborated, coordinated, and curated bite-sized lessons about TV development, showrunning, and content creation from Stareable’s roster of industry professionals, including:

• Emmy-winning Bernie Su (The Lizzie Bennet Diaries, Artificial)

• Emmy-winning Partner at CowboyBearNinja Michael Melamedoff (The Problem with Apu)

• Emmy-nominated Sonja O’Hara (Doomsday, Vial)

• Acclaimed celebrity portrait photographer Mark Mann

➜ I worked closely with AMC Networks on programming and marketing a sponsored award: The AMC Networks Best Female Creator Award.

➜ We built a pipeline for underrepresented creators to meet with executives at AMC Networks-owned studios/networks (AMC, IFC, SundanceTV).

➜ Centered raw, triumphant LGBTQIA+ stories, mental health awareness, and more, in a variety of fresh genre spins from women-led teams.

➜ Responsible for:

• Ideating the initial visual direction

• Coordinating the rollout with AMC’s team

• Helping create the marketing assets seen on the left

• Curating projects for nomination

Best Female Creator Winner, Elvira Ibragimova

All graphics designed and animated by me. Property of Stareable.

Visually represented the above brands, as well as Intel, XRM Media, Pano, WriterDuet, Liquid Death, and more.

➜ As Visual Designer / Branded Content Lead at Stareable (Top 100 Best Reviewed Festivals on FilmFreeway), I created physical and digital elements:

➜ Interstitials, step-and-repeats, banners, and displays.

➜ Curated a high-energy, fun vibe that features, celebrates, and inspires creators.

➜ Communicated value and increased project submissions.

➜ Visually represented partner brands at our festivals and sponsored after-parties.

➜ Instrumental in several brand activations leading up to and during our events/festivals.

➜ Festival Videographer.

VIZIO

• Edited sizzles for integration into the “VIZIO Tour Bus” and various displays.

• Created marketing graphics for VIZIO’s sponsored award: Best Culinary Adventure Show.

Dell Technologies & NVIDIA

• Visuals and marketing for a sponsored award and giveaway: Best Virtual Filmmaking Award. (VFX/CGI)

• Curated projects for nomination.

• Marketing materials for sponsored workshops, including an Adobe AI Editing Workshop by Vashi Nedomansky (editorial consultant on DEADPOOL).

Disney TV Animation

• Marketing materials for sponsored talks, including AMA with Lisa Fragner, Vice President at Disney Television Animation.

Sony TriStar Pictures

• Integrated the brand’s visuals and created marketing materials for their sponsored 90-Second Pitch Competition at our New York festival.

• Festival Official Selections pitched their series idea to Sony TriStar Pictures Vice President, Dr. Jennifer Turner.

Sony Pictures Television

• Created early marketing for First Look Deal.

Just for Laughs

• Coordinated cross-promotion with Montréal Festival, produced design assets.

UTA

• Stareable is represented by UTA, one of the largest entertainment agencies in the world.

• Created a sizzle reel of Stareable Studios projects (Official Selections signed with Stareable to package/shop around) for Upfronts.

• Upfronts is a TV industry event where advertisers buy space on promising, soon-to-be-released TV shows.

Attendees asking questions via the live stream chat.

➜ Organized and hosted a virtual workshop series taught by large creators pushing the boundaries of innovation in virtual and digital production.

➜ I worked closely with creators to develop the marketing materials for their workshops. Creators included:

SoKrispy Media is a production house and YouTube channel with 2 million subscribers and over 700 million views. They are known for their visual effects work on HBO's The Last of Us, Mr. Beast's Squid Game, and their popular series Chalk Warfare.

SavageGeese is a YouTube channel with 700k subscribers and 200 million views, producing high quality coverage of technology, cars, and trucks.

Virtual Pass I Made for our Virtual Production Workshop:

➜ I worked with the team on packaging and distributing 35 original series on The Roku Channel.

➜ Primary role: creating graphics for thumbnails/key art and social media marketing announcements.

➜ Established a pipeline from festival selection and screening to streaming distribution on a major streaming service.

➜ Independent series developed by diverse creators and curated through our festivals.

Get Your Golden Nuggets of Wisdom, Listen Below:

➜ I spoke with Holly Zheng, the CEO, President, and Board Member at one of the largest ad agencies, BlueFocus International.

➜ We spoke about how their Travis Scott x McDonald’s partnership came together, social data, AI press robots, and how to build up your self-belief as a leader.

➜ My thorough research and conversational approach here allowed for a great, in-depth and honest look at BlueFocus as an agency.

➜ I emphasized key corporate lessons in my edit.

➜ Must-listen for anyone in branding and marketing.