Branded Content & Design Lead for Stareable

Dell Technologies, NVIDIA, and Intel were our key festival partners. I coordinated with their marketing teams to create visuals for each brand’s festival presence and to market their in-person workshops, sponsored awards, and giveaways.

I created a branded short-form educational video series titled Dell Technologies & NVIDIA Present Creator School. See here.

Creator School episodes featured industry professionals from Stareable’s roster of festival speakers. One example was Emmy-winning producer Michael Melamedoff (The Problem with Apu), a partner at CowboyBearNinja. I coordinated with their social media team on episode polish, approval, and release scheduling.

Dell Technologies and NVIDIA partnered with us on “Cafe Stareable,” a virtual workshop series taught by leading creators in the digital production space. I coordinated with SoKrispy Media (known for HBO’s The Last of Us and MrBeast’s Squid Game) and YouTube tech channel SavageGeese (200M+ views) on marketing and visual elements for their workshops.

I worked closely with AMC Networks on programming and marketing their sponsored award, the AMC Networks Best Female Creator Award. I ideated the initial visual direction, coordinated rollout with their team, created marketing assets, and curated projects for nomination.

I worked with the Stareable team to package and distribute 35 original series on The Roku Channel. My primary role was creating thumbnails, key art, and social media marketing graphics.

We partnered with VIZIO across multiple festivals, where I edited video content and created sizzles for integration into the “VIZIO Tour Bus” and various displays. I also created marketing graphics for VIZIO’s sponsored award: the Best Culinary Adventure Show.

Created early marketing visuals for Sony Pictures Television’s first-look deal with Stareable.

Stareable is represented by UTA, one of the largest entertainment agencies in the world. I created a sizzle reel of Stareable Studios projects for TV upfronts.

I was responsible for visually representing partner brands at our festivals and sponsored after-parties through physical and digital design assets, including interstitials, step-and-repeats, banners, and monitors and displays.

I produced marketing materials for sponsored talks and pitch competitions and coordinated cross-promotion with:

• Disney TV Animation

• XRM Media

• TriStar Pictures

• Just For Laughs

• Liquid Death

• WriterDuet

• Pano

• Pillars Fund

Co-developer (as part of Giant Sword) on Free Lives’ Eat The Rich.

• Contributed to early level design, game design iteration, and playtesting

• Produced, directed, and edited in-game animations (cutscenes) and promotional materials

• Staging and set design within 3D environments for animation and gameplay capture

Led narrative design for Giant Sword’s Squish.

• Worldbuilding, wrote quests and dialogue

• Designed characters and created pixel art

• Cut trailers and produced promotional content

Writer and Narrative Design Lead at Simple Machine

During development of our mobile game Infinite Jonathans, I helped secure a licensing deal with AdMagic’s Breaking Games to adapt the IP into a physical card game, Infinite Jonathans: The Card Game.

I conceived and wrote the game’s stories, characters, and events, curated them into the physical card format, assisted in early prototyping, and wrote the original pitch copy sent to AdMagic.

The game was sold in Barnes & Noble stores and online via Amazon and Walmart.

Simple Machine’s rhythm game Pop The Lock was a chart-topper on the App Store. I worked on brand voice, in-game flavor text, copy, and iteration/QA.

I created early prototypes and pitches for Apple Arcade during its launch phase and supported international storefront ports for Tencent.

Pop The Lock has physical arcade machines at Dave & Buster’s locations across the U.S.

For Clockwork Acorn, I created a scalable content “bank” and systems for generating story content in Miro.

• Ideated new characters, environments, and scenarios. 

• Wrote story skeletons and scripts. 

I’m the Writer and Narrative Designer for AdWorld, an interactive mixed-media narrative and massively customizable character creation game — a poignant satire of digital consumerism. We collaborated with Coinbase and Build on Base as part of the “Onchain Summer” festival. AdWorld showcased at Miami Art Basel.

Story consultant for MUIFWEGO, an independent games studio in New York focusing on modern multiplayer and adventure games. I developed early story content (characters and dialogue) for ALL CITY, a PlayStation platformer about graffiti/bombing culture.

Collaborating with Fernando Cardozo/Studio Victrix (the studio behind La Chica Flor) on Caz & The Bag, a branching visual novel about international student experiences in New York, the fears, discourse, and laughs my community shared, and how we built a home while navigating extreme surveillance.

Showcased my independent games as part of the Microsoft NYC Games Expo to representatives from Rockstar Games (Grand Theft Auto) and Avalanche Studios (Just Cause), and received one-on-one feedback.

Scenario Writer for Rooster Teeth’s Recreyo!

Can you survive the animated chaos?

Created the interactive live show scenario performed at Rooster Teeth’s RTX convention and used for their AT&T and HBO Max sponsorship reads.

I wrote episodes for sponsorships with Raycon, ExpressVPN, and Audible.

Recreyo! was part of a distribution deal, and my episodes aired on the streaming service VRV, which has since been absorbed into Crunchyroll.

On-staff entertainment journalist and host for All Ages of Geek

I was selected by The Eric Carle Museum of Picture Book Art to interview honorees at The Carle Honors Annual Benefit Gala and Art Auction.

Selected by New York Comic Con for official event press, capturing video of the panels and show floor.

Worked with Apple TV+ and their selected PR firm, FerenComm, I conducted an in-depth roundtable interview with the core creative team of the Emmy-winning hit series For All Mankind to promote their upcoming fourth season.

Worked with Warner Media & Max, I conducted a roundtable with the core creative team of Scavengers Reign leading up to their series premiere.

Working with 42West to provide coverage on their clients’ latest film/TV releases.

A highlight was being selected by 42West x TOHO Godzilla to attend press events and special screenings, and provide coverage of Godzilla Day in promotion of the Oscar-Winning Godzilla Minus One release.

Selected to conduct an interview with Holly Zheng, the CEO of BlueFocus International about their marketing strategies, and use of AI. We also got the behind-the-scenes on McDonalds wildly successful collab with Travis Scott.

Selected by Chiz Six to interview Dominic Law, the CEO of Neopets about the iconic web-game’s reboot and partnership with John Legend.

Collaborated with VoxPop Games to produce interviews and press coverage for their video game funding platform and original game releases.

Selected by FX Networks to provide coverage of FX’s Archer’s final season and finale events.

Through All Ages of Geek, I received review copies of VIZ Media properties to provide press coverage.

I was a contracted culture writer and video producer for Huffington Post x BroadbandTV’s Outspeak publication, as well as HuffPost’s core publication, with my pieces also being distributed onto HuffPost India and Yahoo! News.

Contributing writer for Hyperallergic, providing coverage on interactive media.

I was part of Elite Daily’s Contributing Network, writing about sex and dating.

Contracted freelancer, writing comedy pieces for CollegeHumor’s editorial.

Published on ThoughtCatalog.

Contracted freelancer for Supermaker, producing articles covering geopolitics and business news.

Copywriter for Y-Combinator backed Jumpcut Academy.

I’ve made radio appearances on One FM 94.0 and Capetalk 56.7AM discussing my filmmaking and work in games. I have been a guest segment correspondent on Lotus FM, covering Comic Con and AI developments.

I was featured in The New York Times, where I discussed my journey and mission as a filmmaker and creative specializing in interactive mediums.

Interviewed by IndieActivity about my filmmaking process and approach to marketing a project during its film festival run.

My RohilAniruth YouTube channel was featured as one of Seventeen Magazine’s “Channels to Watch.”

I was interviewed by No Escape Video Game Magazine about my work in the games industry and my thoughts on meaningful representation and creating a more equitable industry.

The interview was listed in Critical Distance's round-up of the best games-related reads.

My music has been covered by the legendary South African music publication, Texx And The City.

My music was also selected as The Deli New York music blog’s spotlight/feature.

The music video I collaborated on for popular artist and film composer Quiet Luke received coverage on prominent hip-hop media platforms, including Hypebeast and Impose Magazine.

I served as a guest speaker and panelist on the Shutterstock’s “Creative Solutions for The New Normal” Panel & Long-Form Comedy Q&A at Stareable Fest prior to my employment at the company.

My films have screened and won awards at:

• IndieX Film Fest

• Alternative Film Festival

• The New York Film Awards

• The Film Collective

• Indie Short Fest

• Prisma

• Couch Film Festival

• Sweden Film Awards

• International Independent Film Awards

• Bad Film Fest

Prior to joining Stareable’s team, I was the “Best In Editing” and “Best Long-Form Comedy” winner at their festival.